Fujifilm debuts instax Pal 2 digital camera, Instax Wide 2 printer
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FUJIFILM North America Corp., Imaging Division, announced the launch of the next generation of its ultra- portable instax Pal digital camera series: instax Pal 2 digital camera. Pal 2 brings a host of new features to the Pal lineup, like an optical viewfinder and new filters and shooting modes. instax Pal 2 is expected to be available late September 2026 at an MSRP of $169.95 USD and $219.99 CAD.
“When we introduced the original Pal in 2024, some consumers weren’t sure what to make of it,” said Bing Liem, division president, Imaging Division, FUJIFILM North America Corporation. “Its uniqueness wasn’t for some, while others felt it was a perfect go-anywhere camera and loved the overall image-making process that makes Pal different from other cameras. When designing Pal 2, we gathered extensive customer feedback on the original Pal. And with its new look, reminiscent of a classic analog camera, complete with an optical viewfinder, and the ability to send/post images digitally or print images via instax smartphone printers or any of our Evo hybrid cameras, Pal 2 puts options in the palm of your hand.”
The free, downloadable instax Pal app lets the user’s smartphone act as a remote shutter for hands-free photography. The app also lets users store and transfer their photos via Bluetooth, while the built-in USB Type-C connector on the camera allows users to connect their smartphone directly to transfer photos into the app. Users can also review their image before transferring via Pal 2’s 1.0-inch LCD Screen on the top of the camera.
Users can make their photos personal with any of Pal 2’s five filter themes, each with six unique effects. Options also include the ability to switch between instax mini, SQUARE, or WIDE instant film and frameless formats before adding filters, text, and stickers.
Pal 2 includes instax Animation shooting mode – a new way to capture 10 frames and turn them into a flipbook-style animation.
FUJIFILM North America Corp. also announced the launch of the next generation of its wide-format smartphone printer – instax Link WIDE 2 smartphone printer. Building on the popularity and success of the original instax Link Wide smartphone printer that debuted in 2021, Link WIDE 2 brings a variety of new, interactive features to fans of instax wide instant photography.
instax Link WIDE 2 smartphone printer is expected to be available in late September 2026 at an MSRP of $179.95 USD and $239.99 CAD.
A new feature of Link WIDE 2 is its Photo Mixer app feature. Users can pick favorite images from their smartphone’s camera roll and with a touch of the “Mix it” button, the app will generate a selection of collage-style layouts to choose from. Users can remix up to five times, then fine-tune with custom edits before quickly printing instax WIDE photos or sharing online.
Also within the instax Link WIDE app, users can access a multitude of expressive frames, filters, emojis, color modes, and text to customize their prints before printing or sharing them. Users can further personalize their images with over 1,600 in-app stickers. In the app, users can add smartphone-scannable QR codes to their instax WIDE photos to share links, locations, hidden messages, or even sound clips related to their images.
